Moodboard
Color Palette Curation
Typography Selection
Primary Logo
Supporting Logo
Template Customization

The Project Scope

Isabella inquired with Morning Cup of Media for branding and website template customization for her luxury travel and lifestyle brand, Near+Far. Based in Dubai, Isabella's dream was to bring the world to the Middle East and the Middle East to the world through her travel blog and soon-to-be quarterly print magazine.

Visual Direction
We based the design of the brand on feelings of liveliness and vibrancy. Isabella desired a contemporary type suite curation and subtle, neutral color palette to pair with the captivating images on her website and social media channels. We wanted the brand to feel aspirational, full of energy, and dynamic.

Near+Far Magazine